skulls-and-tea:

@bbcone, @bbcthree, @bbcssherlock :

if your new media marketing release plan for the next 70 days involves dropping different pieces of content in slightly-different overlapping trailers ACROSS HEMISPHERICAL TIMEZONES

a.) congrats give your digital strategist a raise

b.) this fandom will have gone insane from sleep deprivation by the time the special airs