Millennials are treating pets like ‘their firstborn child,’ and it’s reportedly causing problems for some of the best-known pet food brands

ultra-frog:

poule-malchanceuse:

followthebluebell:

good job, guys, we’re killing the shitty pet food industry this time.  it can’t POSSIBLY be that we just recognized Gravy Train or Kibbles and Bits for being piss poor food choices; no, we’re just treating our pets too nicely. 

Best news I’ve heard yet

God damn millenials and their-

*shuffles deck*

feeding their animals high quality food