One of the reasons I feel so comfortable using Tumblr over other social media is because this site is clearly too incompetent to be evil.
The basic business model of a social network is to harvest commercially valuable personal data and sell it, most famously via targeted ads. Anyone visiting my blog can clearly see that I am a queer furry who’s into video games and art. And yet I am only served ads for funeral homes, Bible story DVDs, and the current president’s reelection campaign (in 2018 for some reason)
Needless to say my click through rate has not been very good
Me: Runs a blog dedicated to dungeons and dragons and anime Tumblr: You know what, you strike me as a sporty type
I’m a social media manager for my day job and Tumblr is literally the only social media platform I can relax on anymore because it’s so incompetent when it comes to exploiting my personal data.
The tumblr personal data algorithm, trying to make sense of the hot mess that is my blog:
