I just watched the most Texas of Texas commercials while at the laundromat.
It was a commercial for a car dealership, filmed on what appeared to be a ranch, and the narrator, wearing cowboy boots and hat, said “we here at [car dealership] believe in your right to bear arms, so we are giving away a free gun with every car purchase.”
And then showed a guy shooting a gun that was painted like the American flag (the gun was, not the guy).
I think the only way this commercial could have been more Texas is if the guy had been sitting on a horse at the same time.