For the people who say we read too much into everything: I though the same but then I realised, before airing S3 Moffat said it had taken two years because they wanted it to be as good as the two previous series, but then when I watched it I was —

deducingbbcsherlock:

wytchblood:

deducingbbcsherlock-deactivated:

puzzled because the cases weren’t as heavy and well-thought as they were in S1 and S2 and that’s exactly the point: it didn’t take them 2 years to write the plots, it took them 2 years to think of all the details because they know there are people like us who will notice it. They make this shows for us ‘obsessive’ fans, they don’t actually make it for the general audience, all the details aren’t for them, they’re for the people they know that will not only see but also observe.

Bold emphasis mine, because hell yes.

This may be the most important thing ever. What’s the catch phrase of this show? “You see, but you don’t observe.”  This, this here, don’t just look, think. It’s the new sexy.

You see, you just don’t observe.

Brainy is the new sexy.

Don’t just look – think.

What might we deduce about his heart?

That just sort of…happened.

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If we ever run a campaign for The Johnlock Conspiracy, here’s a few slogan ideas. Anyone got any more?