When a fandom thing comes out

Anything else on the internet: *2 days after release* Hey have you seen the thing?
Tumblr: *2 hours after release* We have gifed the thing, vidded the thing, speculated about the thing, named the thing, cried about the thing.

So today the Hobbit fandom goes into meltdown

Saturday it will be the Whovians.

Tuesday it’ll be Supernatural.

At least Marvel and Sherlock got ahead of that curve.

firehouselight:

The tumblr staff sometimes seems like a supervillain organization bent on destroying the xkit man but the xkit man is an underdog superhero who has limited resources but never gives up and wins in the end bless him